Tried & Tested
Whether you’ve run Alpha before or are still wondering if it’s right for your church, we have a team of regional staff situated across the UK who are here to help you and your team in running Alpha.
Whether you’d like to email any questions you have, arrange a 1-on-1 over Zoom, fancy connecting in person over coffee (our treat) or attending one of the many trainings they run, why not get in touch.
You can find all their details as well as more information about the trainings on
Alongside the exciting news of Nicky Gumbel joining Alpha International this Autumn, we are also excited for our audacious vision. That every adult in your community would have been invited to try Alpha by 2033 in the hope they’ll discover and develop a relationship with Jesus.

In order to support you in this vision we have conducted a range of research this year* to help us better understand the state of evangelism across the UK, how Alpha is performing as a brand to people outside of the Church and how our campaign language and design performs with our target audience.
We want to share some of those learnings with you as well as our latest Alpha campaign which is now available on MyAlpha (where you register your Alpha courses) and the Alpha Shop (where you can find all your print materials and publications).
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*Research that’s been conducted in 2022 and shared in this booklet:
- Talking Jesus – 4,000 UK adults including various faith groups and ages to provide a picture of the whole UK population
- Ipsos brand awareness – 2,254 people aged 16-75 to provide a picture of the whole UK population
- Ipsos persona survey study – 1,000 non-Christians** aged 20-35
- MMR concept focus groups – 2 groups of 6 non-Christians** aged 18-35 representing our target audience and the UK
- Ipsos design survey study – 1,000 non-Christians** aged 20-35
- Ipsos copy survey study – 750 non-Christians** aged 20-35
**would not regularly attend church with the majority not identifying as Christian or having a faith