Alpha Brand Awareness Reseach Results 2022
Results on research carried out by Ipsos Mori to measure awareness of Alpha in the UK.
Why?
Why did we complete this research?
Vision:'To invite every adult in the UK to 'Try Alpha' by 2030'
This baseline research project will allow us to measure progress toward this goal. This is the second consecutive year we have conducted this research.
How?
How we went about collecting the data
Using External Market Research Provider
Using Ipsos allowed us to achieve a UK wide representative sample of 2096 individuals aged between 16-75
The questions
10 questions based on Alpha brand recognition, understanding of product, invitational culture, course attendance and perception of Church.
Research can be categorized further into participant demographics such as age, gender, working status, region, household and size, marital status or level of education.
Our sample survey
2254
The number of participants
16-75
The number of participants
Q1. Before today, have you ever seen this symbol, or not?
2022
2021
Q2. Which of the following does this symbol represent?
(Answered by those who answered ‘Yes’ to Q1 / recognised the Alpha symbol)
Q3. Where have you seen this symbol?
(Answered by those who answered ‘Yes’ to Q1 / recognised the Alpha symbol)
2022
2021
Q4. Have you heard of the Alpha course, or Alpha, or not?
(Answered by all)
Q5. Have you ever been invited to attend the Alpha course, or not?
(All who answered ‘yes’ to Q4 / of those aware of the Alpha course)
Q6. Have you ever attended the Alpha course, or not?
(all who answered ‘yes’ to Q4 / of those aware of the Alpha course)
Q7. Has a family member, friend or someone you know ever attended the Alpha course, or not?
(all who answered ‘yes’ to Q4 / of those aware of the Alpha course)
Q8. What is your religion?
(Asked to all)
2022
2021
Q10. To what extent are you positive or negative about the Anglican church (Church of England, Church of Scotland, Church in Wales, Church of Ireland)?
(Asked to all)
Q9. To what extent is the Christian church in general relevant, or not, to your everyday life. By church, we mean the institution, not a church building.
(Asked to all)