Alpha logo
and brand guidance
Logo
The tilted red Alpha question mark is the most recognisable symbol of our brand.
It sits at a 45° angle with the Alpha text reading flat.
Fonts
We have 3 open-source fonts as part of our font family.
Plus Jakarta Sans is our house font for Latin alphabet languages, which can be used as headings and body font. As additional fonts for creative purposes we have Oswald and Instrument.
Noto Sans is our house font for all non-Latin alphabets.
Colours
#E42312
0, 94, 98, 4
Pantone: 485 C
#FFFFEE
0, 0, 7, 0
#FACBC7
0, 19, 20, 2
#9D0000
0, 100, 100, 40
Templates
Visit alpha.org.uk/promote to view and download a wide range of templates and designs - everything from Canva slides, invitation cards, banners, posters, and more.
Describing Alpha
Here’s some text you might like to use when promoting Alpha on your website or socials:
What is Alpha?
Alpha is a series of interactive sessions that freely explore the basics of the Christian faith.
Short
Alpha is a series of interactive sessions that explore life, faith, and meaning. Each talk looks at a different question around the Christian faith and is designed to spark conversation.
Medium
Alpha is an opportunity to explore life’s big questions together in an open, informal environment.
Each talk looks at a different question around the Christian faith and is designed to create conversation.
Alpha is run all around the globe, online, and in person. It’s free and everyone is welcome.
Long
The key ingredients
Meet new people in your area. Grab some free food and get to know each other.
MEET NEW PEOPLE
Watch a talk that unpacks a big question around life, purpose, and the Christian faith.
WATCH A TALK
SEE WHAT YOU THINK
Have an open conversation about it. Share your thoughts if you want to, and hear from others.
Make it clear:
There’s no charge for Alpha; it’s completely free.
ITS FREE
THERE’S NO PRESSURE
There’s no pressure and no follow-up. Come for the first week for a taster.
EVERYONE’S WELCOME
Alpha is for anyone who’s curious to explore the Christian faith.
Legal notice
The word ALPHA and the Alpha question mark logo are registered trade marks owned by Alpha International (the ‘Alpha Trade Marks’).
Alpha International is also the proprietor of the copyright in the Alpha question mark logo. The Alpha Trade Marks may only be downloaded, stored, reproduced, used and/or otherwise exploited with the specific prior written permission of Alpha International, whether granted pursuant to a contract entered into with Alpha International or otherwise.