Alpha Invitations

*NEW* Autumn assets and prayer cards JUST LAUNCHED

Start inviting by registering, then download the campaign today.

Why not? Try Alpha

The key message of this campaign is the ‘Why Not?’ approach to Alpha—we want to lower the barrier of entry for the potential Alpha guest and dispel any fear about the unknown. Alpha is for everyone; we want to reinforce that there’s no pressure, no follow up and no charge for the guest.

These invitations are designed based on the feedback of UK churches and research which shows us that 92% of guests are invited to Alpha via an in-person conversation. 65% of guests are concerned they will not fit in or will be judged at Alpha, and 56% of guests are unsure about what actually happens at an Alpha. (Global Campaign Research, Barna – March 2018)


We want to help you mobilise your church members to inhabit a culture of prayer and invitation at your church. We are launching a prayer campaign called 11:02, based on a model which HTB Church used to equip their congregation with, pre-Autumn term of Alpha 2018, which saw a 40% rise in attendance. The month before your Alpha term begins, equip and encourage your church to pray for 3 of their friends to #TryAlpha for 21 days at 11:02am based on the passage from Luke 11:02. Then to invite, invite, invite and see what increasing effect it has to your Alpha. Do share with us how it goes!


What's included?

We’ve produced a new suite of Alpha Invitational resources, for your church to begin using from now until the end of 2019. These invitational resources are to mobilise your congregation to invite a potential Alpha guest and dispel myths or preconceived worries about attending. These assets include:

  • NEW Photography library.

  • NEW Print assets – from business cards, postcards and posters to pull up banner designs.

  • NEW Digital assets – from social media assets to ready-to-use slides for Sunday services.

  • NEW Prayer cards – to assist your church in running a prayer campaign pre-Alpha term. Give these to your congregation for a flourishing culture of invitation.

  • Alpha brand and usage guidelines – for editing the resources (we recommend editing them using Adobe Acrobat Pro) to curate the content to your needs.

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Where can I find what I need?

A note from our team –– help us to help you! If you haven't already, make sure you register your Alpha on Alpha Builder before you start promoting. This will give you access to all you need for the Alpha term ahead and will enable you to promote your Alpha to potential guests on our Try Alpha webpage. Then the friends your church members are praying for can find you easily and make their way to your Alpha on launch night!  It will also help us to keep a track of your Alpha experience and keep developing products that best serve you and your church.


I want to download a sample of the invitations before I dive in.
We’d love to show you some of our favourite designs. To download a few of our top picks, click ‘Sample Pack’ and we’d be happy to share this with you.

I just want the standard resources, nothing too complicated.
We've created a range of generic resources that are ready for you to preview and use. You can download the full set via Alpha Builder. 

I want to personalise the invitation resources to include my Alpha's information.
We've made it easy for you to add important information about your Alpha to the printable resources. Check out the Alpha Shop.

I want to create my own invitation resources.
We're happy to share the elements of Alpha Invitation 19 for you to create your own custom resources. To download Adobe InDesign templates, high-resolution images and Alpha brand elements, click and they’re yours!

Get trained.

New to Alpha? Have run Alpha before? Already an expert? As you begin preparing for your next term of Alpha, we want you to feel as equipped and encouraged as possible for the adventure ahead. Hosted by local churches, Grow Alpha events will take place in cities around the UK and will include time to connect with other local church leaders for the best Dos and Don'ts in the business, courtesy of those who are experienced at running Alpha and know your city best. 

Here to help.

We'd love to support you as you invite people to your Alpha

We know preparing to promote your Alpha takes a lot of time and effort. We want to support you every step of the way, so make sure you've signed up to receive our regular tips, tricks and training. Through emails and social media, we'll give you everything you need to make the most of the invitation resources.

Penny for your thoughts

Be the first to let us know what you think of the new invitation! Message our team (and be as honest and you like!) using the form below so we can continue to improve the invitation experience for you and your church ––

Name *